As Asia-Pacific’s leading supplier of spare parts, accessories, equipment, services and solutions for trucks, Bapcor will launch its latest campaign, The invisible parts of every Australian trip, This weekend.

Coinciding with the opening of the Tokyo Olympics, this is the first campaign created by AJF for Bapcor since their appointment as a creative services agency last month.

Highlighting the important role that Bapcor brands play in the life of every Australian, the campaign takes viewers on a journey through the lens of parts, products and services offered by Bapcor brands including Burson Autoparts, Autobarn, Autopro, Midas , WANO and Truckline. .

Frances Palmer, Bapcor GM Brand Manager, said: “As Australia’s leading supplier of automotive parts, accessories, equipment and services, we wanted to demonstrate that Bapcor is an essential part of every great journey through. Australia, from the suburbs to the bush, from the upper end to the south.

“With the launch of this campaign taking place during the Tokyo Olympics, we are delighted to share the excitement and passion for the quintessential Australian travel that all of our customers share.”

AJF Creative Director Andy Jones added: “Over the years, almost everyone in Australia has used one of Bapcor’s brands or services, parts or products, but maybe they don’t. not realised. It was a key idea that we discovered together.

“Working alongside the Bapcor team, tt was a really fun job bringing the brand to life and showing the expansive nature of a brand owned and operated by Australians with over 1,000 locations and over 5,000 employees. . “

The campaign is launched this weekend during the Olympic Games through Seven’s Olympic and Paralympic programming, supported by digital and outdoors.