Anteriad Offers Full List of Thought Leadership at Forrester B2B Summit North America 2022
Meta, SHRM, OpenText and Infinite Electronics Share How Anteriad Helped Them Get Ahead of the Competition and Reach More Prospects
Rye Brook, NY, May 02, 2022 (GLOBE NEWSWIRE) — Anteriad today announced its program as a titanium sponsor at the Forrester B2B Summit North American 2022, taking place May 2-4 in Austin, TX . Anteriad customers, Kustomer – a Meta company, SHRM, OpenText and Infinite Electronics, will take the stage to present case studies on their B2B marketing success using Anteriad’s leading data, technology solutions and expert analysis .
Customera Meta company will share how Anteriad successfully implemented a multi-touch strategy to engage with qualified prospects using cutting-edge B2B data insights and intent to build their highly targeted ABM strategy and Ideal Customer Persona .
OpenText will present the story of their five-year partnership with Anteriad, showing how a simple content syndication pilot project turned into a successful demand program. Cloud-native solution providers will model how they started with a broad audience demand for lead generation and evolved into an “always-on” global ABM program, resulting in a 25% increase in INQ conversion> MQL, a 30% increase in MQL>SQL conversion.
SHRM will showcase their success in finding new ways to reach their audience and expanding to new audiences after the pandemic shifted HR professionals from the office to remote work. Anteriad recommended SHRM redesign its email program to generate new leads and engage them in its innovative thought leadership, leveraging its powerful content engine, helping SHRM increase email production 10x. emails and achieve a 4:1 return on investment.
Infinite electronics will highlight their 18-month analytics journey with Anteriad, which built and hosts an industry-leading B2B customer data platform that enabled Infinite to integrate, organize and visualize data, creating a single source of truth for measurement and activation. Developing KPIs and promoting meaningful BI for business stakeholders has helped IE achieve +15% growth across the business.
“We are excited to provide a platform for our customers to share their successes at the Forrester B2B Summit North America. Our session provides the real-world details behind our innovative strategies and breakthrough results at this important event, to inspire B2B marketers to go further with data, analytics and innovative marketing strategies that can help them take lead and close more deals,” said Rob Sanchez, CEO of Anteriad.
Visit Anteriad at Forrester B2B Summit North America at Booth #1016 to learn more about their comprehensive ABM and demand generation solution, including data and analytics, cloud-based technology, and multi-channel enablement.
Anteriad is the leading provider of B2B marketing solutions for premium brands such as IBM, Microsoft and Cisco. Marketers choose Anteriad for their comprehensive ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives significant growth for its clients by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.
CONTACT: Dee Blohm Anteriad 914.368.1066 [email protected]