Digital agency Meltmedia appoints Robin Fossen as president
TEMPE, Arizona – (BUSINESS WIRE) – Digital marketing agency meltmedia has appointed Robin Fossen to the newly created role of president, announced Justin Grossman, Managing Partner / CEO. Formerly Vice President of Program Management, Fossen has worked for meltmedia for 14 years and has been instrumental in managing and growing client relationships in the life sciences industry.
Mr. Grossman said, “Our vision is to build a business that is not just managed by partners. We want a diverse leadership team and a path to empowerment and growth for everyone in the company. By creating the position of President, we are setting the precedent for a leadership team and an employee-run company, allowing partners to focus on strategic initiatives that will allow meltmedia to evolve, to introduce new lines of service. and build partnerships within our community. . ”
Having spent her career primarily in the biotechnology and pharmaceutical industries, Fossen’s track record demonstrates her ability to drive process and financial efficiency while providing advice and career development to those she sees. directed. She has been a frequent speaker at local and national business conferences and has also authored a number of published articles. She is currently a member of the meltmedia executive leadership team and a member of the Key Executive Forum of the Entrepreneur Organization.
“Robin has been instrumental in the growth of meltmedia,” added Grossman. “Her knowledge of our culture, our customers and our operations puts her in a good position to excel in this role. Over the years, she has gained tremendous respect and trust both within meltmedia and the industry we serve. She has an innate ability to connect with others, build teams, and empower others to grow both personally and professionally.
Fossen describes his management style as being people-oriented. “My goal is to make employees feel welcomed, supported and energized. I want to strengthen our mission to always “get better” by creating growth opportunities and career paths. We have a culture of celebration at meltmedia and I will foster that culture through my own leadership and dedication to diversity and inclusion.
“As for the client side of my role,” she continued, “I will focus on our continued evolution to leverage technology, streamline processes and build partnerships that increase the value and profitability of those we serve. After 20 years of activity, meltmedia is no longer a production agency only. We are a full-service digital marketing agency capable of delivering effective end-to-end and omnichannel digital services. We can only do this by remaining dedicated to the success of our customers. ”
meltmedia is a digital life sciences marketing agency focused on omnichannel excellence and digital execution. Founded in 2000, the meltmedia team consists of more than 70 designers, developers, thinkers and internal actors who live to create inspiring digital experiences. Its portfolio of leading healthcare / biotechnology clients includes Genentech (Roche group), Exelixis, Pharmacyclics, Janssen, Alexion, Frontier Medicines and Denali Therapeutics. meltmedia was named the # 1 web design agency, one of the top five software companies, a Magazine Inc. Better place to work, 7 times Phoenix Business Journal Better place to work, and a Inc. 5,000 fastest growing company in America.