Dole Teams Up With Starving Artist David Datuna For Take A Bite Out Of Hunger NFT Series
The funds collected will help fight against food insecurity, by providing good nutrition in partnership with the Boys and Girls Clubs.
SINGAPORE, April 28, 2021 / PRNewswire / – The Dole Sunshine Company today announced that he has partnered with renowned artist David Datuna to create an NFT (non-fungible token) collection inspired by their Sunshine for All ™ rallying cry. The aim is to raise awareness of food insecurity and malnutrition around the world, while raising funds to fight hunger today. The works will be available for purchase via the NFT auction platform Rarible.com at May 6 at 3:30 p.m. PST.
Inspired by Datuna viral moment eating bananas at Art Basel Miami Beach in 2019, earning it the nickname “The Hungry Artist,” Dole partnered with Datuna to create an NFT series to further the brand’s goal of making nutritious food accessible to 1 billion people. The need for good nutrition has never been greater with nearly a quarter of the world’s population experiencing moderate or severe food insecurity1 and globally, a third of food produced for human consumption is lost or wasted2.
“I am a big fan of companies who understand their stewardship responsibility and admire Dole’s goals to support ending hunger, ensuring food security, ending food waste and promoting sustainable agriculture,” said David Datuna , the starving artist. “My NFT collection for Dole, as well as the physical illustrations, tell this story through symbolic animations, sound and images.”
The partnership is part of the overall package Dole Promise, which aims to improve access to good nutrition, reduce food waste, plastics in packaging and greenhouse gas emissions. The brand has already worked hard around the world and in 2020 launched a partnership in the City of Jackson, Mississippi, with 10 public and private institutions, including the local Boys & Girls Club. The sun of Dole for all TM Cities This initiative brings nutritious food and education to underserved food deserts. Proceeds from NFT sales will be donated to Boys and Girls Clubs to fund programs focused on nutrition and hunger, including Dole’s Sunshine for All Cities ™ program. With this initiative, the Dole Sunshine Company hopes to raise the necessary funds to scale up this program and other nutrition-focused initiatives nationwide, deepening the partnership with Boys and Girls Clubs and bringing education, farmers markets. ephemeral and nutritious foods to cities across the country, including our continued efforts to Jackson, and extend to Baltimore and beyond later this year.
“Our promise to provide access to good nutrition to 1 billion people by 2025 is a promise we cannot accomplish alone. This is why we are looking for partners like David Datuna and the BGC who are closely aligned with our values, ”said Pier-Luigi Sigismondi, Global President, Food and Beverages Group. “To create systemic change, we need to converge our goals with creativity, innovation and technology. This effort is the best representation of how we want to make a difference in this world. As a brand that literally can eating his purpose, David’s perspective on using digital art and technology as a platform for awareness and societal change, is one that clearly resonates and inspires us. “
Take a bite out of hungerDatuna will create a five-part series focusing on the intrinsic link between nutrition and food security. NFTs will represent people who will come together to grab a bite of hunger. The fifth and final piece, Sun for everyone, is a pop-art-inspired montage from the first four pieces highlighting the importance of filling the gaps in good nutrition for all. This artwork will also live on as a physical piece featuring Datuna signature lens technique, a layered composition signifying the individual views of society.
The entire art series will go on sale on May 6. The fifth assembly piece will be auctioned via May 8 and will be exhibited in a virtual gallery (Decentral), as well as a physical location in New York City will be announced shortly.
Net proceeds from NFT sales will be donated to Boys and Girls Clubs to fund programs focused on nutrition and hunger, including the Sunshine for All ™ Cities program. In addition, Dole is working to limit the environmental impact of the sale of NFT by partnering with a decarbonization advisor, Air, to create a positive solution for the climate. This will not affect the amount of funds raised by the auction and will ensure that all future sales are also appropriately matched.
For more information and to follow the auctions, visit SunshineForAll.com.
About The Dole Sunshine Company The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh. Dole Sunshine Company is not a bona fide business entity and does not operate as such in any country or region. For more information on Dole Sunshine Company, please visit DoleSunshine.com or SunshineForAll.com/en/blog.
About David Datuna David Datuna is an American artist born in Georgia best known for his Viewpoint of Millions series, with portraits of Jay-Z, Steve Jobs, Marilyn Monroe, and others; and his groundbreaking Viewpoint of Billions series using wearable technology on display at the Smithsonian National Portrait Gallery. David’s work is represented at prestigious art fairs and galleries around the world such as Art Miami and The Armory Show. Datuna was born in 1974 in Tbilisi, Georgia, and began his journey as an artist after moving to New York City. As a self-taught artist, Datuna’s work takes a new direction in abstraction. Using a limited color palette, simple shapes and spectacle lenses, Datuna succeeds in creating dynamic and expressive works expressing unity, equality and freedom.
About Rarible Rarible is a marketplace for NFTs. It gives artists and collectors a platform to create, collect and trade digital collectibles. Rarible was launched in early 2020 by Alexei Falin and Alex Salnikov. Rarible’s goal is to evolve into a fully decentralized autonomous organization (DAO), where decision-making and organization are in control of the platform’s active users. By giving creators and collectors the opportunity to come up with platform ideas and vote on platform upgrades, they aim to make it a public platform, one that listens to users.
About boys and girls clubsFor 160 years, Boys & Girls Clubs of America (BGCA.org) provided a safe place for children and youth to learn and grow. The clubs offer caring adult mentors, fun and friendship programs, and high impact youth development programs every day during critical non-school hours. Boys and Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 4,700 clubs serve 4.6 million youth through club membership and community outreach. The clubs are found in cities, towns, public housing and on Indigenous lands across the country, and serve military families in BGCA-affiliated youth centers at US military installations around the world. The national headquarters are located at Atlanta. Read more about Boys & Girls Clubs of America at Facebook or Twitter.