Elizabeth Arden chooses Sui He as Global Brand Ambassador
Model and actress partner with world-famous skincare and beauty brand
NEW YORK, March 5, 2021 / PRNewswire / – Elizabeth Arden announced today that she has named the supermodel and actress Sui He as the brand’s Global Brand Ambassador for its Skincare category.
Sui is a modern day pioneer recognized as one of the best Asian models to gain worldwide recognition on and off the catwalks. After working locally in China, she made her international debut as the first Asian model to open an American designer fashion show, for at Ralph Lauren Fall / Winter 2011 collection, and the second model of Chinese origin to appear in a Victoria’s Secret fashion show. Recently, Sui has also made appearances in many prominent movies and TV shows, including Legend of the pearls Naga, Pegasus, Silent separation and more. In her role with Elizabeth Arden, Sui will have a strong global presence while bringing brand awareness and relevance to the brand’s skin care franchises through multiple brand campaigns with a strong focus on corporate strategy. Elizabeth Arden in the Asia Marlet.
Like Elizabeth Arden, Sui embodies classic beauty and elegance while maintaining a strong passion for her endeavors. Her determination and natural alignment with the brand make her the perfect partner to push the brand to new heights and continue Ms. Arden’s legacy of empowering women everywhere.
“I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand,” said Sui He. “The brand resembles a graceful and timeless style that I have always admired, as well as beautiful, high-quality products that make women feel empowered. I am proud to be associated with such a brand. heritage and I am delighted to share their innovations and rich history with women everywhere. “
“Sui’s effortless sophistication and natural beauty leave the world in love,” said Ava huang, Global Managing Director, Elizabeth Arden. “Her confidence and dynamism, combined with her warmth and intelligence, align perfectly with the values of the Elizabeth Arden brand, making her the ideal woman to represent the brand, continuing to uphold the heritage of our founder. of empowering women and providing them with luxurious, high-performance innovation. “
As a global brand ambassador, Sui He will be the face of Elizabeth Arden in a series of upcoming campaigns as she connects with women around the world, encouraging them to discover the brand and its timeless values.
About Elizabeth Arden:
Elizabeth Arden has empowered women with a diverse portfolio of science-based skincare, branded fragrances and multi-tasking makeup since 1910. As an entrepreneur and founder of her own business before even having the right to vote, Ms Arden was a strong supporter of women and provided red lipstick to the suffragists as they paraded past her Red Door spa on Fifth Avenue. Today, the iconic brand is sold in more than 120 countries and takes pride in continuing the founder’s legacy of empowering women and providing them with luxurious, high-performance skincare that builds on over 100 years of practical spa expertise.
On Sui He:
Coming from Zhejiang, China, Sui He was a 12-year-old swimmer when she was approached to be a model and to 17 won a local modeling competition and started her modeling career in earnest. Since then, she has evolved from an upstart aspirant to a cultural pioneer. From the moment she opened Ralph laurenFall-Winter 2011 Fashion Show, becoming the first Asian model to open a fashion show for a great American designer, the almond-eyed beauty has pushed the fashion industry into high gear. Thanks to her accessible royal beauty, Sui has become a staple on the catwalks of new York, London, Paris and Milan, having participated in shows as diverse as Chanel, Tom ford, Dior, Hermès, Lanvin, Alexander McQueen, Kenzo, Michael Kors, Missoni, Oscar de la Renta, Helmut Lang, jean paul Gaultier, Jason wu, Mugler, Altuzzara, Donna Karan, Loewe and Dolce & Gabbana, among many others.
Sui He has become an instant favorite of many of the world’s greatest photographers, including Patrick Demarchelier, Inez Lamsweerde & Vinoodh Matadin, Nick knight, Solve Sundsbo, Dan Jackson, Mert Alas & Marcus Piggott, and Mario testino and she has appeared on the pages and covers of many of the world’s most respected fashion books, including US Vogue, China Vogue, Chic, Allure, most editions of Harper’s Bazaar & Elle Magazines, Issue, Pop, Vogue Japon, 10 Magazine, at Marie Claire worldwide, T-Magazine China, iD Magazine, and Another magazine, as well as the covers of Magazine W and V Magazine– making her the first and only Chinese model to appear simultaneously on the covers of both magazines. Besides, Sui He starred in advertising campaigns for Ralph lauren, KARL by Karl Lagerfeld, Tom Ford, Roberto Cavalli, Banana Republic, Bloomingdales, and H&M, in addition to being asked by legendary editor Carine Roitfeld, for the cover of the first issue of CR Fashion Book: China.
On the international scene, Sui He represented the lingerie giant Victoria’s Secret through his eight appearances on the podiums of the emblematic of the brand Victoria’s Secret Fashion Show being the only Chinese model to do so, and was a beauty ambassador for beauty brands Shiseido and Tom Ford Beauty. Most recently, she was appointed Global Ambassador of Elisabeth Arden.
When not working, Sui stays busy taking care of several China based charities and lend her fame to support causes in her second adopted home of New York City, such as the “Stop Asian Hate” social media campaign.
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SOURCE Elizabeth Arden