Following Creandum’s lead, co-founders of Shopify, Pitch, Eventbright and Grafbase back data analytics productivity app, Mason
It seems like the race is on to win the hearts and minds of human-centric data analytics platforms. Specifically in Stockholm. With last week’s news of Steep’s €1 million pre-seed round, Crosstown rival Mason takes the mic with a $1.7 million pre-seed announcement.
Unless you’re working on an Olympia SM9, skimming the back pages of the daily, and hitting the mailroom to catch up, you’re well aware of the data-driven society we work in. . Whether you’re building great software, depending on global supply chains and the logistics around them, or creating news stories to reach an ever-wider audience, using data to guide your next moves is de facto become.
Although we’ve become quite adept at collecting data from all sources, such as driftwood on the Hudson River before arriving in Glens Falls for processing, the flow of data can be overwhelming.
We all know the ever-changing stream that is today’s success stream, what was sappy just a day ago, can be driftwood tomorrow. It is precisely this traffic jam that Mason jars aim to not only dislodge, but to help the companies that create killer software move with lightning speed.
With spades made of SQL queries in hand and boots of experience strapped to their feet, Mason founders William Tisäter, Anders Berntsson and Anton Reimertz set out to share data and, more importantly, the ability to extract the competitive advantages in there, available not only to those who know how to find the right wood in the forest, but also to selectively eliminate the trees.
“For a team that continuously delivers new features, requirements change quickly and your data tool must be able to answer ad hoc questions every day. The go-to solution for world-class product teams is SQL. It’s flexible and gives the user full control,” Berntsson told me in an email interview. “The problem is that getting answers from data is painfully slow. Analyzing data is teamwork because knowledge about your data is scattered throughout the organization. But data tools are single player. That leads to spending more time asking people for help on Slack than answering the real question.”
For example: with Mason, teams can write an SQL query once, visualize it and then easily share it with the rest of the organization. Collaborative SQL, search duplicates eliminated. ✅.
Building on this collaboration, the tool then learns from each query created and uses this information to guide the next user to the right data. Didn’t visit the shared knowledge base and request the same information as someone else? Sure enough, Mason steps in and says, “It’s already been done by someone else, want to see the results?”
Illustrated in more detail is the dreaded example of joining tables, a task that if you’ve never had to say your prayers, you never will. This is a notoriously difficult operation for novice SQL analysts and, shall we say, the bane of existence for experienced data workers. With Manson, if a team member has joined two tables once, the platform will learn about it and automatically complete it the next time a team member writes a similar query.
“We founded Mason because we looked up to the designers and engineers around us. The productivity gains they’ve had from using tools they love don’t compare to our experience working with data. We figured there had to be a better way than repeatedly rewriting queries and debugging SQL on Slack,” Berntsson said. “Together with Mason, we are combining the best elements of data analytics and productivity software to create the data analytics tool we have always wanted. The strong support from our investors will allow us to pursue our vision of Get answers from data faster than ever.”
And it is precisely this solid logic and experience that has caught the attention of lead investor Creandum and a host of angel investors.
“With Mason, we are seeing a new era of data understanding emerge. As there is more and more data to analyze, it is no longer viable to keep everything within a single data team while keeping a fast-paced. Mason will ensure that each team is data-driven and doesn’t have to wait for insights from a separate team. Led by this highly experienced team, we are excited to kick off this journey at an early stage,” commented Staffan Helgesson, General Partner of Creadum.
In addition to Creandum, Mason’s $1.7 million pre-seed round saw participation from Tobi Lutke (co-founder of Shopify), Christian Reber (co-founder of Pitch), Renauld Visage (co- founder of Eventbrite) and Fredrik Björk (Co-founder of Grafbase).
On the investment, Visage concludes: “Being data-driven is a clear competitive advantage today, but access to data is still too often limited internally to SQL-savvy employees. I invested in Mason because That they’re removing the last hurdles to put knowledge at the fingertips of all employees, so they can make the best decisions with the data most relevant to them at all times. data analyst gets to work, and it will be a game-changer!”