How to organize reviews on all platforms to understand how your customers are feeling and optimize your offers
Have in place a customer feedback program can be of immense benefit to any brand. However, you need to prepare for the challenges of sentiment analysis in the age of big data. While the data will be there for harvest, the problem associated with big data will become more pronounced in the post-COVID-19 world.
Free flowing data can be a combination of structured, semi-structured and unstructured data, which is why analyzing this data can be challenging. The volume of data we expect in the post-COVID-19 world will not be easy for humans to analyze and use effectively, and we will need to integrate artificial intelligence (AI) to help.