Johnson offers a new degree via eCornell: the Master of Science in Business Analytics
The Samuel Curtis Johnson Graduate School of Management, in collaboration with eCornell, is launching a new STEM-certified online study program, the Master of Science in Business Analytics (MSBA).
Johnson’s MSBA is designed for working professionals seeking a career in analytics with the skills employers say they want most: a comprehensive understanding of business language and concepts, strong communication skills, and teamwork, and the ability to apply data science tools to real problems and real data. In this hands-on program, students will collaborate in various teams and build a portfolio of data analysis projects while learning to use essential analysis tools like Excel, Python, R, SQL, and Tableau to collect, visualize, and analyze data. data to optimize business decisions and evaluate results.
âSuccess in business analysis requires technical skills, creativity and critical thinking,â says Vishal Gaur, MSBA program director, Emerson professor of manufacturing management, professor of operations, technology and management. information. âOur first goal for students in the MSBA program is to excel in these skills by learning from their Cornell University professors who have in-depth expertise in a wide range of subject areas. Working with data also poses new challenges and requires an awareness of its limits when it comes to bias, fairness, confidentiality and ethics. Our second goal for our students, therefore, is to pay attention to the implications of analytics for society and to be aware of the incredibly transformative power of data, so that they can solve problems responsibly and effectively. “
The MSBA degree program provides students with a flexible curriculum that allows them to specialize in a concentration aligned with their professional goals. The four concentrations include:
â Marketing Analytics: Designed for students seeking careers in areas such as digital marketing, marketing analytics for consumer and business-to-business products, and product marketing.
â Financial Analysis: Designed for students seeking careers in areas such as corporate finance, financial technology, loan and credit analysis, banking and investment analysis, and detection of frauds.
â Operations and Supply Chain Analysis: Designed for students seeking a career in areas such as retail operations, supply chain analysis, revenue management, manufacturing and digital businesses, including markets and odd-job businesses.
â Business Analytics â designed for students seeking careers in areas such as health, human resources, and education.
âData-driven problem solving is at the heart of the Cornell MSBA,â says Mark Nelson, Anne and Elmer Lindseth Dean of Johnson. âOur curriculum includes a broad core business, a choice of specialist concentrations, an emphasis on communications and collaboration, and a practical and applied curriculum to instill creative and resourceful problem solving. We designed the program this way because our research with business analysis professionals and employers indicated an urgent need for talent that combines these capabilities.
All classes will be taught by professors at Johnson and professors at Cornell SC Johnson College of Business. Professors and industry practitioners will also serve as mentors for the synthesis projects.
Teaching for the first batch of the 16-month MSBA program will begin online on May 16, 2022 and continue through August 2023. The study program consists of two intensive one-week summer residency sessions, the first in Ithaca, New York in summer 2022, and the second in New York in summer 2023. This also involves a substantial synthesis project that will run over the life of the program and result in final industry ready deliverables.
Applications for the program are now open.
Learn more about the Cornell MSBA
This story first appeared on Cornell SC Johnson College of Business news site, BusinessFeed.