Maruti Suzuki launches subscription program in Hyderabad, Pune
Maruti Suzuki India (MSIL) on Friday launched its subscription program – Maruti Suzuki Subscribe for individuals – as a pilot project in Hyderabad and Pune.
The company has partnered with Myles Automotive Technologies to launch this program that provides solutions for those who want the benefits of owning a car without buying it.
MSIL has already conducted pilot programs in Gurugram and Bengaluru, with Orix.
Customers can choose to purchase a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and a new Baleno, Ciaz and XL6 from Nexa for 12, 18, 24, 30, 36, 42 and 48 months.
Customers will pay an all-inclusive monthly subscription starting at 17,600 for Swift Lxi in Pune and 18,350 in Hyderabad (including tax) without a down payment. Once the term of the subscription has ended, the customer can also benefit from the redemption option.
“In the new business dynamic, many customers want to switch from public transport and shared mobility solutions to personal cars. They want mobility solutions that are easy to wear and do not involve long-term financial commitments. Maruti Suzuki Subscribe responds to these changing customer needs, ”said Shashank Srivastava, Executive Director (Sales and Marketing), MSIL.
The pleasure of millennials
It will also be adopted by millennials, who frequently consider upgrading to the latest cars with flexible occupancy options as low as 12 months, he said.
With features like zero down payment, full car maintenance, insurance, 24/7 roadside assistance, and no risk of resale, the all-inclusive subscription service will delight customers, the customer said. company.
Myles will take care of vehicle maintenance, insurance coverage and roadside assistance through the Maruti Suzuki distribution channel.
Speaking on the partnership, Sakshi Vij, Founder and CEO, Myles said, “We have always believed in the power of partnership to fulfill our mission of making vehicle ownership solutions easier in the Indian market.