MyCFO announces a new brand image and changes its name to Practus
Update: Sep 27, 2021 6:45 PM STI
Bombay (Maharashtra) [India], Sept. 27 (ANI / PRNewswire): MyCFO, a leader in the Office of CFO, Performance Improvement and Business Transformation services in India, has successfully completed a large rebranding effort in response to the accelerated growth of the company and the renewal of its corporate vision.
At the heart of this rebranding is the merger of all existing brands – MyCFO, MyCXO and Practus into a single Practus brand – and an update of its corporate logo.
For more than a decade, Practus has established itself as the market leader in the CFO’s office segment and as one of the top 3 firms in the service lines it operates. Practus has grown steadily at over 40% CAGR for over a decade, delivering 3-12X of its fees as ROI to clients in over 10 countries.
This growth reflects the growing recognition by management, investors and boards of directors of the measurable “implementation-oriented” value provided by Practus. This includes deeper and lasting engagements through Practus’ proven methodologies to solve the increasingly complex business challenges facing customers, while delivering higher impact and improved ROI through adoption of the technology, led by its passionate and committed team.
With Practus, all its solutions – Office of CFO, Profit and Cashflow Improvement, Digital Transformation, Tech Stack, Post Merger Integration, Managed Services and Business Transformation, are offered to companies of all sizes, target groups, geographies and functions.
“This is an important milestone for the company as the global economies rebound from a difficult period. This offers Practus a unique opportunity to become synonymous with Measurable Impact (ROI) for customers using technology as a key tool, ”said Deepak Narayanan. , Founder and CEO of Practus adding: “This new brand and new positioning perfectly illustrates our growing ambition in the market.
The Practus logo symbolizes the vision to be disruptors and to create new ways of doing things. It denotes the tic-tac-toe game, suggesting the organization’s ability to think outside the box and a flair for problem-solving.
In addition to the new brand identity, Practus also relaunched its website – www.roibypractus.com. The new intuitive user interface and bright colors reflect the company’s approach to their work: energetic, passionate and innovative.
SVenkat, Founder of Practus, said: “Our new logo represents the meeting of people, processes and technology. We have seen the need for a single brand to convey the concept of a brand, a company, a culture. student-for-life approach to problem solving, always developing and experimenting with new approaches. We personalize each experience according to the circumstances. If necessary, we reinvent. “
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