Rockset enables real-time analysis for MySQL and PostgreSQL
Rockset, the real-time analytics company, announced partner integrations with leading reverse ETL platforms Census, Hightouch and Omnata. Through these integrations, Rockset’s real-time customer information can be used seamlessly in day-to-day business tools, allowing sales, marketing and support teams to gain a 360-degree view of their customers and customers. ” offer more personalized customer experiences.
As businesses modernize their data infrastructure, they standardize on cloud native, SQL-based solutions and demanding real-time capabilities, leading to the rise of the modern real-time data stack. for operational analysis. Traditionally, warehouses were the central hub for customer data, but modern digital organizations now have access to real-time user activity, which can enable them to send hyper-personalized emails at the right time and to trigger better sales interactions with qualified prospects based on the products. their usage. As a result, sales, marketing and support teams increasingly demand access to real-time information that they prefer to use directly in their SaaS applications.
Rockset, the real-time analysis database, automatically indexes all fields in a Converged Index ™, providing rapid SQL analyzes on recent data. Unlike a warehouse, Rockset allows real-time search, aggregations and joins across various historical and streaming data sources, including customer activity as it occurs. Reverse ETL technology has emerged to solve the last mile challenge of putting operational analysis directly into the hands of business users, offering a wide range of plug-and-play connectors, from analytical databases like Rockset to applications. popular companies like Salesforce, Hubspot, Zendesk, Slack, and more. This enables data teams to deliver on the promise of operational analytics by consuming important customer data from their analytical database directly into their front-line applications for real-time insight across the enterprise. For example, customer success and operations teams can identify customers at risk by showing product usage data in a CRM. Or marketing teams can create hyper-personalized marketing campaigns by merging product, support, and sales data to fuel customer segmentation that triggers timely sales interactions.
“We are now living in the age of real-time business observability. Our customers choose Rockset for real-time operational analysis because they want to trigger immediate actions that increase revenue and mitigate risk, ”said Venkat Venkataramani, co-founder and CEO of Rockset. “With these new reverse ETL integrations, our customers can unify customer data in Rockset and easily synchronize it with any application to truly democratize access to real-time information. Reverse ETL solutions are becoming an essential part of the modern real-time data stack and we are excited to work with industry leaders – Census, Hightouch and Omnata.
With these reverse ETL integrations, Rockset works seamlessly to deliver real-time insight and analysis to major business applications. Additional benefits include:
- Continuously ingest and transform customer data from multiple data sources
- Use standard SQL queries to create a single view of the customer
- Automatically convert data fields to compatible destination types for different SaaS applications
- Schedule synchronizations at an arbitrary frequency, including real-time synchronization
Quotes from top reverse ETL providers
Census: “We saw how crucial it is for large companies to connect analytics directly to their business applications,” said Boris Jabes, co-founder of Census. “Whether it’s identifying new opportunities, preventing attrition or delivering superior service, go-to-market teams need fresh data they can trust. With our native Rockset integration, Census makes it possible to bring real, real-time data into any business workflow.
High touch: “Our vision is to make data accessible and useful to everyone within the company,” said Josh Curl, co-founder of Hightouch. “One way to do this is to use our suite of native integrations with our customers’ data sources. We see Rockset as a premier real-time analytics database and are excited about this integration bringing more actionable insights to our customers. “
Omnata: “Omnata takes a unique approach to reverse ETL by directly querying Rockset live without middleware, highlighting the real-time nature of Rockset,” said James Weakley, co-founder of Omnata. “We’re excited to support Rockset as a live data source and leverage its sub-second query power. It enables our clients to deliver vast operational data sets to sales and service users at scale. “
To learn more about reverse ETL and Rockset’s new partnerships, visit rockset.com/blog/Reverse-ETL-Integration-Census-Hightouch-Omnata.
Rockset is a real-time, cloud-based indexing database built by a team of industry veterans with decades of experience managing web-scale data and distributed systems in businesses such as Facebook, Yahoo, Google, Oracle and VMware. Rockset is supported by Greylock and Sequoia. For more information, visit rockset.com or follow @RocksetCloud.