SAC criticized for not suspending Higg MSI
Published: June 30, 2022
Industry figures have taken to social media to criticize the Sustainable Apparel Coalition (SAC) for suspending its “consumer transparency program” and not the Higg MSI.
The SAC took the decision to pause the program this week and review its data practices after the Norwegian Consumer Agency (Forbrukertilsynet) concluded that the Higg MSI was unfit for use in marketing.
In a LinkedIn post, fashion industry analyst Veronica Bates Kassatly said, “No matter what anyone tells us, we can see it with our own eyes: the MSI was designed to compare synthetic and natural fibres, and that these impact scores favor plastics is definitional, just add them up.
“Presumably brands are still using these hollow numbers to guide sourcing decisions and to ‘calculate’ their impact, from their ‘science’ goals to their sustainability reports.”
Following confusion from several outlets, including ILM, over the reality of SAC’s actions and whether it suspended the Higg MSI or its “consumer transparency program”, some accused the organization of deliberately muddying the waters, with one commenter on Kassatly post outright accusing the SAC of gaslighting.
Kassatly’s post and ongoing conversation on the Higg MSI can be found at LinkedIn.